进入 2023 年之后，一切开始向好的方向发展，

诸多商业现场也焕新重现，

历经疫情后，

与健康自然相关的生活趋势又重归视野。

然而，在涌动的城市街头，

当我们看到那一抹色彩、

或趣味化的形象、或夺目的灯光，

在进入到在某个空间内时，

大概已然明了心中答案。

 

　　商店，街道与城市客厅

　　活力、放松聚集地

　　麒麟社·好运椰，地处望京中心，特殊的地理位置，给了品牌运营、设计创作更多的思路。此地汇集生活、商业、创作，吃喝娱乐丰富的生活被全面激活。作为年轻的茶饮品牌，遵循健康自然、快乐的分享理念，在设计中，以直观的形象展现。

在设计改造过程中，设计师将建筑体量化整为零，创造出类似城市街道特性的外部空间体系。将大众渴望传统的充满生机的街道生活的回归，从室内到室外，自由无界感，成为居民和来往的顾客聚集、交流的场所。

　　With an intimate, simplistic and cabin-like ambience, the latest LuckHaHa store, located on the ground floor of the Kirin Place, Chaoyang district, Beijing, offers a novel destination to the commercial neighborhood and young urbanites who are living a fast-paced life. Based on the same principle as the latest LuckHaHa Kiosk located on the ground floor of the Oriental Plaza, designed by HDG Apex, the design team developed an immersive, minimalist, and contemporary space, bringing the nuances of the aroma of the coconut, with materials and textures in green tones of the brand’s identity, into a 47m2 store.

 

　　——

　　重塑体量关系，打开新体验

　　原本的空间只是一个普通容器，设计者秉承用流动的、活力的、青春的视觉场景来叙说品牌故事的理念。设计师从城市街道与店铺的互动关系考量，试图打破固化现场，令店铺与街道二者相互成就。设计规划上保留原有结构，重新塑造体量关系，虚实叠加，同时将封闭的空间改造为开放式可互动体验设计。

　　Adhering to the brandLuckHaHa’sconcept of "pure, happy and healthy",the key point of the design is to retain the original structure, reshape the volume relationship, and use the simplest method of decoration while representing the brand’s boldness and quality. From the overall framework to detailed expression, and taking industrial style as the main theme, the design team pursued a balance of order and creativity, with a green background inspired by the brands specialty and identity, aimed to bring a pure, unadorned experience to the guests.

 

　　▲原建筑外立面

　　通过硬朗坚实的线条、引人注目的色彩来体现创意性和识别度。醒目的绿色挑拨起路人的好奇心，邀其入内。当你进入店内，绿色给予了你一种纯粹的思考氛围，在这变成了一个拥有无限可能的精神世界，剩余的便完全交由每一个人自己体验表达。

　　Taking end-user experiences as the carrier and brand communication content as the core, the new interior intends to help the brand build an emotional connection with young consumers quickly while reflecting a natural, energetic and visually appealing details within the commercial space.

 

　　——

　　既是商店，又是休闲厅

　　打开折叠窗户，让鲜活青春的形象与热闹街景相容，在休息的日常里，通过一杯茶饮静享自然气息。空间规划设有等候区、用餐区、打卡拍照区以及室外休憩区，敞开式设计及趣味化的立面展示，为偶遇、相聚、停观驻足提供了契机。

　　The LuckHaHa shop facade opens onto the sidewalk of the mall, where service is provided inside, with transparent glass windows directly overlooking the hustle and bustle of everyday life.The design ofthe vertical green platform on the exterior facade help in the continuity of the visual language of the ground floor, and identification of the brand, ensuring greater prominence.

 

 

　　自然清新的视觉氛围，让人瞬间联想到健康轻松。在繁华的望京中心，来往的上班族，或来此相聚的朋友，都可能被这整面清新的绿色吸引，置身于店面顶层的玩偶熊，暖萌的外表意在表达一种生活的趣味，这正契合了品牌的消费理念，希望通过短暂的停留，让来往者感受到年轻乐活的个性观念。

　　With aspirations of becoming the most prominent space in the neighborhood, floor-to-ceiling front windows is emblematic of the space’s element to attract and gather people close by, providing a panoramic view, while also creating ventilation for the interior space. As natural light filters through from the outside and highlights the subtle colors and rich textures of the carefully selected materials, the space feels warm and welcoming.

 

 

　　——

　　感触空间质感

　　空间装饰中，除了以草叶绿/浅橄榄色品牌色，灰色调彰显了空间的工业风氛围，水泥墙面、裸露的管线，材质带来的粗粝感、缺损的水泥面，带给人的是一种亲和的感官体验，而大面积绿色板材则呈现细腻感受，在细腻与粗犷间，丰富了空间的层次感。

　　Curated shelves and podiums display advertising cups and other merchandise, illuminated to bring out texture and color, while inviting visitors to explore and purchase. Interpreting key elements of the coconut drink and local brand elements, the setting takes unlimited forms into contemporary variations while remaining relevant and recognizable.

 

 

　　▲平面规划图

　　项目名称|Luck HaHa 好运椰·麒麟社

　　项目地点|中国 北京市望京街4-10号

　　设计公司|HDG Group · 北京